Whether you’re a small retailer with a storefront, your retail window display is one of the most powerful weapons in your arsenal of tools to stand out.
A unique, compelling retail window display has the power to differentiate you from competitors as well as draw in more foot traffic.
Store window displays are your chance to highlight your brand’s unique personality and turn the heads of passersby.
Setting up your first retail window display may sound a little daunting. Luckily, you don’t need to have a design background to create a compelling store window display.
Even if you don’t have the budget to hire a pro visual merchandiser, it’s possible to DIY your own display.
Here, we’ll help you set your fears aside so you can master the art of putting together unforgettable window displays.
Before you start brainstorming complex ideas for your first retail window display, let’s start by making sure we’ve got the necessary tools to set you up for success.
– One meter
– Hammer and nail
– Automatic or pencil and notepad
Depending on the design of your store window display, you may need other materials to complete your project.
When it comes to conceptualizing a store window display, it’s best to start with a pen and paper. Before sketching out your window display ideas, start with a story based on a theme.
Yes, your window display design should tell at least a basic story — especially since it’s proven that storytelling can serve as a strategic business tool.
– Instead of “Christmas”, think “Nutcracker”
– Instead of “Halloween”, think “Sleepy Hollow”
– Instead of “Valentine”, think “Cupid’s Mischievousness”
– Instead of “Thanksgiving,” think “Dressing Up a Turkey”
Once you’ve got a rough sketch, including a story based on a theme, take a moment to step out onto the street and give your window a good look.
By doing so, you’ll be able to determine where your customer’s eye-level is going to be, where the center line is, and whether you can incorporate elements like items suspended from the ceiling and so on.
The focal point is where you want your prospective customers to look first and concentrate their focus.
Determine how big that central point should be. Whatever is intended to be the central point of your display should be big enough so that even it can catch a shopper’s attention even on the other side of the street.
Society’s attention span is shrinking to about less than a millisecond, and your buyers are no exception.
you’ll need to pull out all the stops to make sure you catch their attention.
So, when creating your retail window display, don’t be bland. Be bold with colors, shapes, and props. Think outside of any cookie-cutter colors and opt for more eye-catching hues like fuchsia. Just remember to exercise your best judgment and keep everything consistent with your brand.
With all the window display ideas available for you to use as inspiration, it’s easy to get carried away and create an overly complicated display. However, too much clutter is likely to repel and overwhelm potential passersby rather than draw their attention.
Always keep your goal in mind: Ultimately, you want to draw attention to your products and help customers quickly understand why certain products are grouped with others.
When you’re creating a display, you’re going to have small and large objects, dark and light colors, lights and shadows, and so on. It’s important to balance the different elements you’ll be deploying in order to create a pleasing aesthetic.
For example, typically you’ll want to place larger, darker items near the bottom, with items that are lighter and more colorful at the top. This will prevent your display from looking top heavy. Similarly, if you place all the large items to one side and all the small ones on the side, you’ve got an unbalanced window display.
Tarheshel in the field of interior design, Shopping decoration , Sports decoration design with new and attractive ideas and free advice, will accompany you in creating a your retail window display.